Pemberton Music Festival #EnjoyTheRide Contest   A campaign for Pemberton Music Festival through SnowboardCanada.com.  Components included:  - Instagram contest, promoted by professional snowboarders with targeted individual followings  - Corresponding web and social media aligned with contest launch and rollout  - Lasting impressions through campaign extensions; artist interviews and photography during Pemberton Music Festival

Pemberton Music Festival #EnjoyTheRide Contest

A campaign for Pemberton Music Festival through SnowboardCanada.com.  Components included:

- Instagram contest, promoted by professional snowboarders with targeted individual followings

- Corresponding web and social media aligned with contest launch and rollout

- Lasting impressions through campaign extensions; artist interviews and photography during Pemberton Music Festival